Thursday, October 1, 2015

Study: No, millennials aren’t obsessed with social media



54 percent of Millennials between the ages of 20 and 35 report that they don’t use Snapchat, 41 percent aren’t on Pinterest, and 39 percent lack accounts on Twitter or Instagram.

Only 11 percent don’t have a Facebook account, but 27 percent of respondents said they use Facebook less than once a week.

As millennials get older, they’re less engaged with social media. Family and career obligations crowd out the spare time that younger millennials use to browse various platforms.

However, the survey notes that “having an account on Facebook and using it more than once a week is also more common among users with children in their households,” which reflects the aging userbase of Facebook.