Wednesday, December 18, 2013

Cover Oregon Blows Millions on Hipster Ad Campaign – Then Pulls Ads



Cover Oregon announced Monday the state will quit running the quirky hipster ads. - Jim Hoft/Gateway Pundit

Critics of the quirky, vague and expensive ads will likely rejoice. The ad campaign was originally slated for about $10 million, but then officials doubled it to $21 million in October.

Fewer shiny, happy people: Cover Oregon pulls hipster ads - Shelby Sebens|Northwest Watchdog

It’s no secret the health exchange in Oregon has been a train wreck since it launched Oct. 1.

But...As for the rest of it, well, it’s still a scramble to get things fixed at Cover Oregon, the website that was supposed to enroll Oregonians in health care coverage. It’s still not working, forcing the state to hire more than 400 additional workers to process paper applications.