Thursday, January 12, 2012

Mitt Romney’s done defending his Bain Capital record. He’s going on offense

Mitt Romney readies Bain Capital counterattack - Politico

The former Massachusetts governor arrived here Wednesday fresh off his New Hampshire primary win armed with a new plan for a multi-pronged response to the Republican rivals who’ve been bashing his private equity past. Campaign advisers are polishing new messaging, tailored to rebut Republican and Democratic attacks separately. They’re cueing up new commercials.

And they’re rolling out a more aggressive approach from the candidate himself, even as the candidates who’d been waging the Bain battle appeared to be retreating from the rhetoric on Wednesday.

The change comes following three days of stumbling responses from Romney and campaign aides, who admit they were caught unprepared for the explosion of Bain as the dominant topic of the Republican race — “out of nowhere,” one adviser said. And it comes as Romney is aiming to turn his polling lead into a primary win — an early-state hat trick they hope will quickly establish him as the presumptive GOP nominee.