Saturday, October 25, 2014

Ground game...



For Midterms, Betting on Feet and Good Apps - New York Times

The foot soldiers in the battle for control of the Senate come well armed. With data-infused smartphones and tablets in hand, they have an unprecedented amount of information about the potential voters they are trying to persuade and more money than ever in a midterm election to do it.

...With the political tide against them, Democrats’ last chance to hold their Senate majority comes down to a vigorous get-out-the-vote effort. But the fight has changed. Republicans, outflanked by a superior Democratic turnout operation in the past two presidential elections, have been spending tens of millions of dollars to improve data collection to achieve a rough parity....