Friday, July 29, 2011

Obama White House TWITTER campaign against Republicans

New York Times reporter advises White House media staff on Twitter - Daily Caller

(New York Times’s Jennifer) Preston tweeted her own suggestion to a White House flack, saying “@macon44 Hi there. I heard the President ask the people to tweet re: debt ceiling. Are you guys using specific hashtag?”

A minute later, she tweeted a followup to White House flack Jesse Lee, saying, “Hi Jesse, what’s the hashtag that you guys are urging people to use in their tweets to Congress re: debtceiling.” Lee is the White House’s s director of progressive media & online response. (RELATED: New WH talking point: Boehner is the Grinch, and he’ll steal your Christmas)

At 11.04, the White House’s press shop announced a new hashtag for Democrats to use when targeting GOP members of Congress. The message read: “@NYT_JenPreston People responding to POTUS shld use #compromise. As he said, it is ‘time for #compromise on behalf of the American people’”

Obama Takes to the Cyber-Bully Pulpit - National Journal

When President Obama said to tweet your lawmakers and ask them to compromise on raising the debt ceiling earlier on Friday, he really meant it.... Obama's campaign Twitter account, @BarackObama, has set out to spread the word of congressional Republicans who are on Twitter. "You heard the President. So here's what we're doing: throughout the day we'll post the Twitter handles of GOP lawmakers in each state," the account tweeted....

Earlier on Friday, Macon Phillips, the White House director of digital strategy, tweeted that "#compromise" was the hashtag of the day for tweets of this nature.
The campaign is also crowdsourcing, asking followers to tweet them additional handles of GOP lawmakers.

But could this strategy have an unintended consequence for the president? With 9.4 million followers, Obama's campaign account is one of the most followed. Mentioning GOP foes to Obama's followers could help boost their followings on Twitter.

By midafternoon on Friday, that seemed to be the case.

"Thanks @BarackObama for pushing @RoyBlunt over 11,000 followers today!" tweeted Amber Marchand, communications director for Sen. Roy Blunt, R-Mo.

"Looking forward to all the new followers @BarackObama sends my way today in his Twitter spam campaign," tweeted Rep. Patrick McHenry, R-N.C.

Katie Hogan, a spokeswoman for the Obama campaign, declined to comment, but a House Republican staffer thought Obama was making a mistake.

"He’s going to be jumping into a dogfight, given that 80 percent of our conference, and 90 percent of the freshmen are on Twitter," said the staffer, who is not authorized to talk to the media. "Does he really want to go there?"