2) Never go outside the experience of your people.

Want to know why Republicans are so terrible at reaching out to minorities? Because identity politics works really, really well and conservatives tend to oppose it on principle. So, white Republicans are constantly trying to go outside of their experience and reach out to minorities who are generally disinclined to listen to them because they have the wrong skin color. When the GOP accepts reality, adopts the tactics of the Democratic Party, and starts paying off our own Sharptons and Jesse Jacksons to reach out to minority groups and call Democrats racists, we'll start making inroads with minorities for the first time in decades. ◼ 12 ways to use Saul Alinsky's Rules For Radicals Against Liberals - Townhall