Monday, November 10, 2014

USA Today Media Columnist: 'MSNBC Loses Election'


USA Today media columnist Michael Wolff let MSNBC have it with both barrels in a column headlined "MSNBC Loses Election." Wolff asked “Is a vote against a political party also a vote against the network that supports it?” - Newsbusters

He suggested the sinking fortunes of the Democrats “have been pretty accurately charted in the declining ratings at MSNBC,” which unsurprisingly fell 22 percent from their 2010 midterm ratings in the important demographic of 25-to-54. (It couldn’t have helped for Joy Reid to announce in the afternoon that she couldn’t imagine what the good news would be.) This is the main thought:
MSNBC's problem is almost exactly the same as the Democrats' problem: It built its future around a vivid and dramatic hero who, unfortunately, turned out to be both opaque and conflict averse. MSNBC now has a lineup of ever-righteous and often sulky defenders of President Barack Obama, who seem, not just to conservatives but to many liberals, too, bizarrely tone deaf and lost in time.