Where does the GOP’s message fit in here? It doesn’t. It comes through in the real world when college grads have a job to work, taxes to pay, etc. – in other words, when fiscal policy becomes more relevant and in-your-face than ever. We lose the youth vote because we focus too much on politics, which flies over their heads, stresses them out, or bores them.

◼ THE YOUTH VOTE: MAKING THE GOP COOL AGAIN - ELENA LATHROP/Breitbart

Conservative blogger Bill Whittle compared this fight to the Korean War, when General MacArthur and his troops were essentially backed into a corner, outnumbered and ill-equipped. To win such a battle, we must get to places we’re not expected to be and show people things they’ve never seen before. Without getting into details on Whittle’s specific plan for doing this (and yes, he definitely has one), it involves creating parallel structures that show how much better private citizens are at getting things done than the government will ever be. We can do it faster, better, and cheaper without any of the government’s help. Show people what actually works in the real world through tangible results. Purify the conservative message and let the youth see that there is more to politics than gay marriage, abortion, free birth control, or whatever the cause du jour on campus may be at a given time. When those hot topics are swept aside, Left versus Right essentially becomes big versus small government, and the latter must become the hero of the story. Republicans have the ability to make individualism, self-reliance, and liberty, rather than identity politics, cool again, and they should try everything in their power to do so in hopes of ever capturing the youth vote.