A group of Nobel Prize-winners have signed onto a campaign demanding activist groups and their seemingly willing accomplices in the press refrain from spreading misinformation about the science behind genetically modified foods.

GMOs showcase how bad journalists do covering science https://t.co/6Au0PLgsc6

— Washington Examiner (@dcexaminer) July 1, 2016

"The media very often likes to present a supposedly balanced argument," Sir Richard Roberts, who is spearheading the campaign along with fellow Nobel Prize-winner Philip Sharp, told the Washington Examiner's media desk Thursday.

"They present it as though it's a 50/50 deal, rather than the fact that it's a 99-to-1 percent. The media have to do a better job. They just have to do a better job of estimating where is the consensus and if you want to bring another view in, you have to point out it's a minority view," he added.