Friday, November 18, 2011

Obama's campaign this week started "Women for Obama," an initiative led by first lady Michelle Obama that is enlisting female voters to serve as campaign surrogates

Michelle rallies female voters behind her husband - Hayley Peterson/Washington Examiner

Obama badly needs female voters to turn out at the polls next year. He handily won them over in 2008, when 56 percent of women favored Obama compared with the 43 percent who backed Republican nominee Sen. John McCain. By contrast, men were nearly evenly divided between Obama and McCain.

But Obama's support among women has since fallen to 45 percent, and his support among men has slipped to 40 percent, according to the latest Gallup Poll.