Thursday, October 6, 2011

Democrats vs. Republicans: Stars they Won’t Pay to See; Movies They Hate and Love (Poll)

On Sept. 23, Morgan Freeman went on CNN's Piers Morgan Tonight to proclaim that Tea Party opposition to President Obama "is a racist thing." The timing wasn't ideal, considering Dolphin Tale had opened that day and the film was tracking particularly well among conservatives, many of whom the star had suddenly maligned. - Hollywood Reporter

While only 627,000 people saw Freeman on CNN that night, millions soon viewed the clip as Drudge Report, Twitter, Facebook and other digital outlets turned it into a viral sensation -- not difficult given how partisan and personal politics have become in this run-up to the 2012 presidential election. "He belongs on my 'no pay, no watch' list after his latest, nearly hallucinatory raving," wrote one commenter on a conservative media site.

With Dolphin Tale opening with a strong $19.2 million that first weekend and finishing No. 1 with $13.9 million in its second, the financial impact of Freeman's comments is hard to quantify. But they did have an effect.