Tuesday, April 12, 2011

Skewing the "polls" and influencing the message

If you have not realized it by now Public Policy Polling -- which works for DailyKos -- has become an important part of the left-wing messaging machine, with a relentless series of polls spun as bad news for Republicans since the November 2010 elections, and gimmicks (such as polling Charlie Sheen, or only Republicans in Mississippi) designed to generate headlines.

The PPP poll which purports to show a shift away from Republicans uses a sample which overweights Democrats both relative to Republicans and relative to the total voting population.